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Keep up to date with all the latest news from Equity Release Group

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Cheetham Bell

Equity Release Supermarket (ERS), the UK’s No.1 independent equity release advisory service, continue to pioneer tech within the industry by introducing a fully integrated Factfind and Product Confirmation Letter (PCL). Both products combine more robust system technology, enhanced usability and a simplified user facing functionality, as well as heightened regulatory factors to take compliance and consumer duty beyond the required guidelines. The combination of which allows for enhanced efficiencies and an improved consumer experience.


Group5

Another industry first from Equity Release Supermarket 

The Intermediary.

Nearly half (46%) of people do not feel confident about their finances for the future, a startling increase from 35% in 2021, according to new research by the Equity Release Council (the Council). The trade association’s biannual Home Advantage study – supported by Canada Life and Equity Release Supermarket – explores 5,000 UK adults’ financial attitudes and experiences, including the role of property as a foundation of financial security.


Group

Financial confidence crisis hits retirees the hardest as mortgage repayment pressures add to pensions pain

Insider Magazine

Equity Release Supermarket is the UK’s No.1 independent equity release advisory service and leader in digital innovations. The business specialises in all forms of later life lending including Lifetime Mortgages, Retirement Interest Only Mortgages (RIOs), Home Reversion and Retirement Mortgages, delivered with an exceptional service and the ability to achieve the highest standards of whole of market, independent, later life financial advice.In just a few years the business has grown to become the leading independent equity release advisory service, without the backing of an institutional lender, and has become nationally recognised as a pioneer in technology within the industry, as well as helping thousands of people over aged 50 throughout the UK to enjoy greater financial freedom through equity release.


Group3

Family Business Feature 

Last year’s market conditions resulted in an incredibly difficult year and one of the most challenging we’ve probably experienced within the equity release industry so far, with the market down over 50% in total lending. It was a challenging year for homeowners too for a number of reasons, which only compounded the downturn in the market further. Customers were cautious over rising interest rates, understandably holding out, hoping to see a return of the sub 3% rates seen the year before. This coupled with general uncertainty in light of inflation and the cost-of-living crisis, all created additional financial pressures.


Group2

How technology is benefitting the equity release landscape  

Mortgage Solutions

Equity Release Supermarket (ERS), the UK’s No.1 independent equity release advisory service, have today announced the launch of Equity Release Partners – a new B2B platform, providing access to their innovative and unique equity release technology.Equity Release Partners (ERP) is the smartER equity release referral service. Advisers - be that Wealth Advisers, Financial Advisers, or Mortgage Advisers - can now gain access to a range of ‘plug and play’ tools, whilst being remunerated for their introductions. 


Group4

Equity Release Supermarket Launch New B2B Proposition 

Business Cheshire

The UK’s No.1 independent equity release advisory service, Cheshire-based Equity Release Supermarket (ERS), starts the year on a high after receiving the prestigious ‘Best Financial Adviser 2023 for Equity Release’ accolade – recognising customer service, quality of advice and industry innovation.

ER Awards ERG

Clean Sweep of accolades for Equity Release Supermarket

The UK’s No.1 independent equity release advisory service, Equity Release Supermarket, is moving into television advertising for the first time ever, as they look to broaden their audience and showcase their pioneering technology and digital offering.

ERS TV AD Group

Equity Release Supermarket Launches First Ever TV Campaign

Mortgage Strategy

Equity Release Supermarket launches its first TV ad this week, which showcases the platform’s price comparison tool, smartER. It says the national campaign, which includes slots on Channel 4 and Sky, will bring the software, launched last September, to a “wider audience”.