The Intermediary.

Despite a challenging market and ongoing rate volatility, the later-life lending sector has continued to grow in 2025. Much of this momentum is driven by homeowners needing greater flexibility and broader financial options at retirement.

For many, their pension and savings income alone is no longer enough to meet the minimum, or desired standard of living. As a result, retirees are increasingly turning to wealth tied up in their homes, with equity release playing a more significant role in retirement planning and steadily evolving into a mainstream financial tool.


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Opportunities and Risks: Later Life in 2025

The UK’s leading whole of market equity release experts, Equity Release Group (ERG), today announced a trio of new hires that will join the Group’s equity release advisory business - Equity Release Supermarket (ERS) – in what has been a challenging year for the market.

The group comprises three divisions: Equity Release Partners, the smartER™ equity release referral service; Equity Release Supermarket: (ERS), the smartER™ equity release comparison site; and Equitec, powering the future of equity release technology. 

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Trio of New Adviser Hires for Equity Release Group 

A systematic challenge is emerging within the financial advice industry, as further reports come to light about cracks in the advice process, leading to vulnerable customers slipping through the net and potentially resulting in serious consequences.  

This year, the FCA reported that only 40 per cent of vulnerable customers – who may be facing emotional, financial, health-related or other concerning challenges – disclose their personal circumstances to their financial adviser, and even fewer are encouraged to share them. As a result, these customers report negative experiences within the industry, as opposed to non-vulnerable customers whose experiences of the market are significantly higher. 


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A Blind Spot: How the financial advice industry is overlooking customer vulnerability.

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Equity Release Group

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Through our family of brands we’ve helped over <b>{helpedPeopleCount} people</b> realise their dreams through releasing <b>£{released}m</b> in equity.

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We champion the power of independent, impartial & whole of market equity release advice

Mark Gregory
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