Cheetham Bell

Equity Release Supermarket (ERS), the UK’s No.1 independent equity release advisory service, continue to pioneer tech within the industry by introducing a fully integrated Factfind and Product Confirmation Letter (PCL). Both products combine more robust system technology, enhanced usability and a simplified user facing functionality, as well as heightened regulatory factors to take compliance and consumer duty beyond the required guidelines. The combination of which allows for enhanced efficiencies and an improved consumer experience.


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Another industry first from Equity Release Supermarket 

The Intermediary.

Nearly half (46%) of people do not feel confident about their finances for the future, a startling increase from 35% in 2021, according to new research by the Equity Release Council (the Council). The trade association’s biannual Home Advantage study – supported by Canada Life and Equity Release Supermarket – explores 5,000 UK adults’ financial attitudes and experiences, including the role of property as a foundation of financial security.


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Financial confidence crisis hits retirees the hardest as mortgage repayment pressures add to pensions pain

Insider Magazine

Equity Release Supermarket is the UK’s No.1 independent equity release advisory service and leader in digital innovations. The business specialises in all forms of later life lending including Lifetime Mortgages, Retirement Interest Only Mortgages (RIOs), Home Reversion and Retirement Mortgages, delivered with an exceptional service and the ability to achieve the highest standards of whole of market, independent, later life financial advice.In just a few years the business has grown to become the leading independent equity release advisory service, without the backing of an institutional lender, and has become nationally recognised as a pioneer in technology within the industry, as well as helping thousands of people over aged 50 throughout the UK to enjoy greater financial freedom through equity release.


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Equity Release Group

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We make equity release work for everyone

A family of equity release distribution channels

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Through our family of brands we’ve helped over <b>{helpedPeopleCount} people</b> realise their dreams through releasing <b>£{released}m</b> in equity.

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We champion the power of independent, impartial & whole of market equity release advice

Mark Gregory
FOUNDER & CEO

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We combine high quality lead generation with industry leading compliance and operational support.

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Our intermediary and affiliate platforms enable you to monetise your existing audience through equity release.

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We offer significant product distribution opportunities through our range of highly engaged B2B and B2C channels.

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Our multi-award winning service

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Our multi-award winning service - Best Financial Advisers - 20+ Advisers - 2019

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Our multi-award winning service - Best Financial Advisers - 2020

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Our multi-award winning service - Best Financial Advisers - 20+ Advisers - 2023

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2020 WM Awards Best Equity Release Broker Customer Service

Our multi-award winning service - Best Equity Release Broker - 2020

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Our multi-award winning service - Best Comparison Site For Mortgages-2020

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Our multi-award winning service - Best Equity Release Broker - 2021

Best Comparison Site For Mortgages 2021

Best Comparison Site For Mortgages 2021 mobile

Our multi-award winning service - Best Comparison Site For Mortgage - 2021

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What Mortgage 2022 – Best ER Broker

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What Mortgage 2022 – Best Comparison Site For Mortgages

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Best Equity Release Broker Customer Service 2019

Our multi-award winning service - Personal Finance - Best Equity Release Broker Customer Service - 2019

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Best Equity Release Broker Highly Comm

Our multi-award winning service - Personal Finance - Best Equity Release Broker - 2021